SOCIAL FIRST VIDEO CONTENT FOR CONSISTENT FACEBOOK, TIKTOK & INSTAGRAM RESULTS
Whether you're in search of a retained agency specializing in social-first content or require assistance with a campaign or project, we could be the choice for you. Our team is highly adaptable, agile, creative, ensuring we meet your unique requirements while delivering creative solutions that captivate your audience.
Social-first video content that engages & converts
We are specialists in producing video content designed to drive more sales 
both in our in-house studio or on location.
Our expert team provides top-notch social media video production services, ensuring your message resonates powerfully. As a full-service agency, we handle everything from initial concept to final edits, specializing in videos for Facebook, LinkedIn, YouTube, and Instagram.
Discover how each platform can uniquely engage your audience and how our video production services can elevate your social media presence.
Facebook videos
Facebook advertising
Facebook is an excellent platform for engaging with your audience. Its algorithm prioritizes human-centered stories, making content that garners likes, shares, and comments more visible. Here are some effective ways to showcase content on Facebook:
Facebook advertising
Facebook Stories
These are brief, engaging video or image snippets that appear for a limited time. Use them to generate excitement around a new product launch or to keep your audience engaged with your brand daily.
Video Posts
Video posts remain on your page indefinitely, though they typically receive the most views within the first few weeks. Ensure your content is engaging and concise. If the content is captivating, longer videos can also perform well. Opt for vertical or square aspect ratios to maximize visibility on the newsfeed. You can repost videos to boost views, allowing them to gain traction through interactions like views, likes, shares, and comments.
Banner Videos
Banner videos can serve as eye-catching content to enhance your page's visual appeal and communicate your brand message effectively.
By leveraging these different formats, you can maximize your content’s reach and engagement on Facebook.
Instagram is an ideal platform for any video campaign, whether for a single video or multiple pieces of content. It is particularly effective for reaching a younger audience, including Gen Z and millennials. Here’s how you can leverage Instagram to capture your audience's interest:
Generic Posts
These posts can be viewed, liked, shared, and remain on your profile indefinitely. They are perfect for permanent content that you w
ant your audience to engage with over time.
Instagram Stories
These are snapshot videos up to 15 seconds long that are available for 24 hours. They are great for creating a sense of urgency and keeping your audience engaged with fresh, timely content.
Instagram TV (IGTV)
IGTV is perfect for longer-form content, such as tutorials or in-depth stories. It caters to users who are highly engaged and willing to spend more time with your content.
Strategy for Engagement
Instagram allows you to connect with your audience in multiple ways. As they scroll through their feed, they’ll see your posts. When they check Instagram Stories, they’ll get reminders about your brand. If they’re truly interested, they’ll watch your IGTV content.
Our social media video production team recommends including links in your videos to additional information or your company’s website. This strategy helps generate traction and encourages viewers to continue their content journey with your brand.
YouTube Shorts
1. Short-Form Content Popularity: YouTube Shorts caters to the growing trend of short-form content, popularized by platforms like TikTok and Instagram Reels. This format aligns with users' preferences for quick, engaging videos, making it an ideal space for advertisements.
2. High Engagement Rates: Short, snappy videos are more likely to capture viewers' attention and maintain engagement. Advertisers can leverage this by creating concise, impactful ads that quickly deliver their message.
3. Increased Visibility: YouTube Shorts is prominently featured within the YouTube app, giving advertisements high visibility. As users scroll through Shorts, ads can seamlessly integrate into their viewing experience.
4. Broad Audience Reach:
YouTube’s vast user base includes a diverse audience, ensuring that Shorts advertisements reach a wide demographic. This is particularly beneficial for brands aiming to expand their reach.
5. Cost-Effective: Advertising on YouTube Shorts can be more cost-effective compared to traditional YouTube ads. Shorter ads require less production time and resources, reducing overall costs while still achieving high engagement.
6. Mobile Optimization: YouTube Shorts is designed for mobile viewing, aligning with the increasing trend of mobile internet usage. Ads optimized for mobile devices can capture the attention of on-the-go users more effectively.
7. Trend Leveraging: YouTube Shorts allows advertisers to capitalize on current trends and viral challenges. By creating content that resonates with trending topics, brands can enhance their relevance and appeal.
8. Easy Integration: Shorts can be integrated into broader marketing campaigns. Advertisers can create a series of short ads that complement longer YouTube videos, driving consistent messaging across different formats.
9. Enhanced Analytics: YouTube provides robust analytics for Shorts, allowing advertisers to track performance metrics closely. This data helps in refining ad strategies and maximizing ROI.
10. User-Friendly Creation Tools: YouTube Shorts offers easy-to-use creation tools, enabling advertisers to produce high-quality ads quickly. These tools support various creative options, from music and filters to text overlays, enhancing the overall appeal of ads.
By leveraging the unique features of YouTube Shorts, advertisers can create highly effective campaigns that resonate with the modern viewer's preferences and behaviors.
Snapchat
1. Highly Engaged User Base: Snapchat has a dedicated and active user base, particularly among younger demographics like Gen Z and millennials. These users spend significant time on the platform, making it an ideal space for engaging video advertisements.
2. Short-Form, High-Impact Content: Snapchat's format is built around short, impactful videos, which align with current content consumption trends. Advertisers can deliver quick, engaging messages that capture viewers' attention instantly.
3. Immersive Ad Formats: Snapchat offers various immersive ad formats, including Snap Ads, Collection Ads, and Story Ads. These formats allow for interactive and engaging storytelling, enhancing the user experience and brand recall.
4. Augmented Reality (AR) Capabilities:
Snapchat's AR features, like Lenses and Filters, provide unique advertising opportunities. Brands can create custom AR experiences that encourage user interaction and sharing, increasing reach and engagement.
5. Strong Organic Integration: Advertisements on Snapchat blend seamlessly with organic content. This non-intrusive integration ensures that ads feel like a natural part of the user's experience, leading to higher engagement rates.
6. Targeted Advertising: Snapchat offers robust targeting options, allowing advertisers to reach specific audiences based on demographics, interests, behaviors, and location. This precise targeting helps optimize ad spend and improve campaign effectiveness.
7. High Completion Rates: Snapchat's full-screen vertical video format encourages high ad completion rates. Users are more likely to watch the entire ad, especially when it is short and engaging, increasing the likelihood of message retention.
8. Unique Storytelling Opportunities: Snapchat's storytelling format, through Stories and Discover, allows brands to create cohesive narratives. This format is ideal for sequential storytelling, where each snap builds on the previous one to tell a compelling brand story.
9. Real-Time Analytics: Snapchat provides real-time analytics and insights, enabling advertisers to monitor campaign performance closely. These insights help in making data-driven decisions to optimize and improve ad strategies.
10. Influencer Collaborations: Snapchat's ecosystem includes popular influencers and content creators who can amplify brand messages. Collaborating with influencers can enhance brand credibility and extend reach to their engaged follower base.
11. Creative Tools and Resources: Snapchat offers a range of creative tools, including video editing, filters, and effects, which help brands create high-quality and visually appealing ads. These tools support innovative and creative advertising campaigns.
12. FOMO and Exclusivity: Snapchat's ephemeral nature creates a sense of urgency (Fear of Missing Out - FOMO). Ads that leverage this can drive immediate action, as users know the content is only available for a limited time.
By leveraging Snapchat's unique features and engaged user base, advertisers can create highly effective video campaigns that resonate with the platform's audience and drive meaningful engagement and conversions.
TikTok
Massive and engaged user base: TikTok has over 1 billion monthly active users worldwide, with a significant portion being younger demographics1. This large and highly engaged audience presents a valuable opportunity for advertisers to reach potential customers.
Native video format: TikTok is a video-first platform, and its users are accustomed to consuming short, engaging video content3. Advertising on TikTok allows brands to create native video ads that seamlessly blend into the user experience, increasing the likelihood of capturing attention and driving engagement.
Viral potential: TikTok's algorithm promotes content based on user engagement, allowing popular videos to go viral quickly4. This presents an opportunity for well-crafted video ads to gain significant organic reach and exposure beyond the initial paid promotion.
Creative canvas: TikTok encourages creativity and self-expression, making it an ideal platform for brands to showcase their personality and connect with audiences in an authentic and engaging way4. Video ads on TikTok can leverage popular trends, challenges, and effects to create memorable and shareable content.
Advanced targeting: TikTok offers robust targeting options, allowing advertisers to reach specific audiences based on demographics, interests, behaviors, and more2. This ensures that video ads are shown to the most relevant users, increasing the chances of resonating with the target audience.
Performance tracking: TikTok provides detailed analytics and performance tracking capabilities, enabling advertisers to measure the success of their video ad campaigns and optimize for better results12.
